Looks like Ford is finally getting it. When you're paying nearly three bucks a gallon, you don't want a vehicle that gets three miles to the gallon (I know I'm exaggerating, but not by much). But why did they wait until they had the worst quarter in 14 years to change gears? How hard was it to see the writing on the wall? And why are the top executives still employed after such a dismal performance?
I'm sure that's what a lot of soon to be former Ford employees are asking as they receive lay-off notices and buyout options. Ford suffers from the same short-sightedness that all the U.S. automakers suffer from. Toyota and Honda didn't just come up with Hybrids and other fuel-efficient vehicles, they set out to capture the market well in advance of the latest spike in gas prices. Now they dominate that market, and the big three are trying to play catch-up. It's like the 70's all over again.
As the saying goes, those who fail to learn from history are doomed to repeat it.
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